The Nebraska Medicine tagline conveys our passion and mission in four words that are well recognized throughout the community and the region.
Request the Tagline
The clear space around the tagline should be x2 the height of the “S” in the tagline typeface, as illustrated here.
Usage in Body Copy
The tagline must be used as a graphic element and always in its four-word entirety. No portion of it can be used in a headline or in body copy. In addition, no portion of it may be used in a slogan internally or externally that in any way alters the original tagline or taints the brand positioning. For example, “Serious Care. Extraordinary Service.” or any such alteration is prohibited.
Distort the proportions
Change the font
Shade or use alternate colors
Alter the layout
Place tagline on background with little contrast