Our Identity Is Priceless

The Nebraska Medicine brand is more than a symbol or a slogan, it is our identity. It represents our legacy of accomplishment, the pace we set in the world of medicine today and our promise for the future. Proper usage and consistency ensure the integrity of our brand message.

These guidelines document the correct use of our logo, emblem and tagline, as well as the color palettes, graphic elements, photography and fonts that are permissible across a wide range of communication platforms. A Nebraska Medicine Mini Branding Guide is also available.

The Marketing Department has created our own organizational style and photo guide to standardize the use of frequently used terms, punctuation, style and photo usage when writing for or about our health network. Download the Nebraska Medicine Brand Style Guide.

The materials in this style guide are the property of Nebraska Medicine and may not be altered in any way.

Questions should be directed to our marketing department at brandwise@nebraskamed.com.