Color Palette
The Nebraska Medicine brand makes a distinctive and authoritative impression through a primary color palette of deep red set against shades of black, gray and white.
Color Balance
The primary colors take the lead in the vast majority of communications pieces while the secondary colors, also utilized by the University of Nebraska Medical Center, are supportive. Incorporate the primary colors and secondary colors precisely in the shades shown here to ensure consistency.
Primary Colors
Nebraska Medicine Red
PMS: 187
Hex: #AD122A
CMYK: 7 100 82 26
RGB: 173 18 42
Black
PMS: None
Hex: #000000
CMYK: 0 0 0 100
RGB: 0 0 0
Rich Black
PMS: Black 6
Hex: #000000
CMYK: 30 30 30 100
RGB: 0 0 0
Gray
PMS: 425
Hex: #303B41
CMYK: 48 29 26 76
RGB: 48 59 65
Gray - 40%
PMS: 425 40%
Hex: #989EA4
CMYK: 19 12 10 30
RGB: 152 158 164
Gray - 10%
PMS: 425 10%
Hex: #DCDDDF
CMYK: 5 3 3 8
RGB: 220 221 223
Secondary Colors
Teal 1
PMS: 7715
Hex: #005E63
CMYK: 97 0 35 57
RGB: 0 94 99
Teal 2
PMS: 7466
Hex: #00B2B9
CMYK: 86 0 32 0
RGB: 0 178 185
Teal 2 - 50%
PMS: 7466 50%
Hex: #8BD3D8
CMYK: 43 0 16 0
RGB: 139 211 216
Teal 2 - 10%
PMS: 7466 10%
Hex: #DAEFF0
CMYK: 13 0 5 0
RGB: 218 239 240
Green 1
PMS: 7750
Hex: #656515
CMYK: 25 15 94 58
RGB: 101 101 21
Green 2
PMS: 383
Hex: #A1B426
CMYK: 29 1 100 18
RGB: 161 180 38
Green 2 - 60%
PMS: 383 60%
Hex: #C2CB7A
CMYK: 17 1 60 11
RGB: 194 203 122
Green 2 - 25%
PMS: 383 25%
Hex: #E0E6C1
CMYK: 7 0 25 5
RGB: 224 230 193
Orange 1
PMS: 7579
Hex: #F26721
CMYK: 0 74 100 0
RGB: 242 103 33
Orange 2
PMS: 7409
Hex: #FCB614
CMYK: 0 31 100 0
RGB: 252 182 20
Orange 2 - 50%
PMS: 7409 50%
Hex: #FFD68E
CMYK: 0 16 50 0
RGB: 255 214 142
Orange 2 - 25%
PMS: 7409 25%
Hex: #FFE8C3
CMYK: 0 8 25 0
RGB: 255 232 195
Blue 1
PMS: 648
Hex: #002957
CMYK: 100 71 9 56
RGB: 0 41 87
Blue 2
PMS: 7459
Hex: #129DBF
CMYK: 72 9 9 13
RGB: 18 157 191
Blue 2 - 50%
PMS: 7459 50%
Hex: #93C2D7
CMYK: 36 5 5 7
RGB: 147 194 215
Blue 2 - 15%
PMS: 7459 15%
Hex: #D9E8F1
CMYK: 11 1 1 2
RGB: 217 232 241